Law Firm Traffic into Cases
July 18, 2016
Turning Website Traffic to Increase Legal Case Acquisition
When marketing for law firms, the marketing individual or company involved in the process has to understand the obstacles facing the digital presence in question. One major obstacle for Law Firms is getting eyes on the business. There are many major outlets to do so, such as Google Search, that generate website traffic from people looking for services. Traffic to an attorney website is a very effective way to increase the amount of case intakes.
In order to increase the power of your website’s presence and visibility in Google Search, for example, a marketer must work on the domain authority. Domain Authority is an algorithm that determines what, when, and where your website is ranked in the search engine. The Domain Authority sits on a scale from 0-100, with the higher on the scale a website is ranked as, the better chances that website has for outperforming websites with a lower Domain Authority number.
Traffic is a big part of the Domain Authority algorithm, and funneling more traffic to your law firm website, like our marketing team has with JodatLawGroup.com, greatly increases the chances of increasing the Domain Authority. There are other services that can help you generate traffic which target areas of audiences you wish to service business for. For instance, if you service Sarasota, Florida, you can target the county or area by radius to send traffic to the website that may convert into new personal injury, family law, or bankruptcy cases.
One of those services to increase traffic in a certain region is GrowTraffic.com. This company charges a low fee to gain tens of thousands of new eyeballs monthly. As you wish to increase traffic to try and rake in more conversions, you can bump your budget up for the following month. Jodat Law Group was able to double traffic to our website within the first month of service. For attorney marketers, I highly recommend this company to increase targeted traffic and the potential to bring in more cases.
Other ways to increase the Domain Authority include creating more content, listing more keywords, running paid advertising campaigns that create more backlinks to your law firm website, applying effective and correct SEO, and utilizing social media which is a free channel with more potential than can be projected. However you choose to increase Domain Authority, its an essential ranking that will help you or hurt you in search visibility, depending on the steps taken to manage all ranking factors.
Contact Jodat Law Group
To learn more about Jodat Law Group, contact us with the form below and we will respond as soon as possible. We are offering a free consultation at one of our offices in Sarasota, Bradenton, Tampa, Venice, or Clearwater, Florida. Who’s That? Jodat!